Foremost Automobile Market Peugeot 408 2011
The new Peugeot 408 marks another step in pushing the brand in the world car market. Although present in the Chinese market is only 5 years, the Peugeot 410 has sold more than 000 vehicles in 2009. This is related to increased sales of 44% compared with 2008 performance.
After a strong performance in the M1 segment with success notch 307 saloon and 307-back, of which 3,522,800 have been produced worldwide, Peugeot is now started an offensive legal Chinese market with the new Peugeot 408
This prestigious sedan new customized for the Chinese market will strengthen the product offerings in the Dong Feng Peugeot M1 segment, which represents more than 45% of the total market.
Thus, the new Peugeot 408 Lion Brand should enable to increase sales volume by more than 30% in 2010 compared with 2009, and thus grow twice the market estimate.
This middle-class architecture of the height of the new sedan has been designed and developed jointly by Peugeot Design teams in Europe and China and meet three objectives: to embrace modernity of the brand, ensuring maximum security and offers the best interior spaces.
408 Name follows the logic of the traditional name Mark Leon. Figure 4 shows the size of the vehicle (4.68 m) and position in the family sedan. Number 0 in the middle, it means falling into the Peugeot, while 8 reveals generation vehicles.
With this name, Peugeot 408, of course, fall into place in the current Peugeot range, and became the precursor to the series 8, the latest cars which will be launched in the Chinese market.
Dong Feng Peugeot 408 was the work of the joint-venture between PSA Peugeot Citroën and Chinese groups DFM. Cars produced in a factory in Wuhan of Hubei Province in China. It is positioned to become one of the reference vehicle in the market with full year sales target of 100,000 units.
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